In our last post, we talked about moving beyond book publishing and taking on the role of marketer for your book. One way to get the word out about your work is to start up an author’s website. This is a great way to find readers and publicize your work.

It’s also a valuable tool for offering your services as a speaker. Lots of organizations are in search of speakers and authors with published books are among the most popular. Think about it, if you have written a book about a particular Civil War battle, you could speak to a group of Civil War enthusiasts. You could also speak to a group of writers about how to publish a book, and about the ins and outs of self publishing.

Of course, the best part of a speaking engagement is that you most likely will have the chance to sell and sign your book at some point. In fact, you should insist on being able to sell you book at the function. Selling that book is what it’s all about – and a speaking gig is a sure way to plug your book (and make a little money on the side).

Another consideration is to research free content article directories online that will allow you to post excerpts from your book. These directories require that you allow free reprints of the material you provide – but you are able to submit a bio and describe your book as well as link to your website or an online source where people can purchase your book.

Self publishing is an exciting way to get your work out to the public, but to be successful, it takes patience and perseverance. Formulating a marketing plan is the first step to selling your book and making yourself a presence in the world of book publishing.

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