Getting the attention of potential readers is key to selling books. While great writing and an excellent story hooks and holds the reader’s attention, a book cover is the first thing that will entice a reader to even pick a book up in the first place.

For those who are self publishing, knowing how to publish a book and what gets a reader’s attention might feel like attempting to decipher a foreign language. But without a crash course from the larger book publishers in getting readers’ attention with book covers, a self publishing writer can learn, through the following steps, what gets readers to pick up a book and what doesn’t.

* Look at What’s On the Shelves

There’s no better lesson in what sells than to walk along the aisles at a large bookstore and see what catches your eye. Look at the covers of bestsellers to get an idea of what attracts readers to a book.

* The Name Game

Another important step in having your book noticed by readers is the name. The title of a book should be interesting and inviting. It doesn’t need to be long or ridiculous to be eye-catching. Play around with different names and ask friends and family to give you feedback on what they like.

* Don’t Forget Color

The color scheme of the outside of a book tells a lot about the story inside. If your novel is a comedy or something light, have a cover with cheery, fun colors. If the novel is more serious and/or dark, use somber colors.

You don’t have to be an expert in book publishing to figure out how to make your book visually stand out for readers. Having an eye-catching book cover and title will pull readers in your book’s direction and give you the opportunity to have your words read.

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